Thoughts on product management and product marketing...

Improving Your Website Content

Jun 22, 2017
If you want to improve your website content, Paul Kortman, owner of Connex Social Digital Marketing, can help. Paul also discusses how to improve your SEO and gain quality traffic to your site. To learn more about increasing your website traffic, download the eBook at

The Pricing Coach: Outcome vs. Cost-Based Pricing

Jun 15, 2017
The coach is in and in this episode he’s working with Wilson Haddow from Juniper. Wilson asks Mark about pricing for professional services and the move from cost-based pricing (hourly) to outcome-based pricing (the value the customer is getting), and how today’s professional services providers can leverage this approach effectively. Got a pricing issue you could use Mark’s help with? Reach out to us at and you could be featured on an upcoming...

Creating a Great Customer Experience

Jun 8, 2017
What do you need to consider to create a great customer experience? Terri O’Shaughnessy, director of client success at Tallwave, discusses how Tallwave helps clients identify their place in the market and home in on their target audience. She also explains the processes Tallwave uses to educate clients on how to create a great customer experience for themselves and their customers.  You can contact Terri at or check out Tallwave at

Why You Don’t Want This Product Manager Job

Jun 7, 2017
           By Kirsten Butzow, Pragmatic Marketing Instructor A former colleague recently wanted to hire a product manager and asked if I could recommend anyone. They mentioned that the previous employee had just quit and they were having trouble keeping someone in that position. I said I would look at the job description and see if I could lend a hand. Initially, I was excited as I read the first paragraph; the organization seemed to understand the strategic...
Preparing for Battle: Establishing an Effective Competitive Analysis Program
February 15, 2017

Are your sales people ready for battle? Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back? Learn how to establish an effective competitive analysis program in this webinar.

Rethinking Leadership in a World of Change
March 9, 2017

The pace of change in the technology industry has never been faster. Those behaviors long talked about as the secret to good leadership are simply not enough anymore. So what else do today’s leaders need to succeed in a world of rapid change?

Box of the Month
Stakeholder Communications
March 1, 2017

Join us each month as we dig deep into a different box of the Pragmatic Marketing Framework to provide you easy access to tools, tips and best practices.