Thoughts on product management and product marketing...

How Personas Can Help in Product Development

May 24, 2017
In a recent Pragmatic Marketing webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People Can Help Articulate Your Product’s Vision. One of the points he covered is the importance of personas for creating your product, gaining engagement among your team, and adequately solving your customers’ problems. So let’s delve into how to create personas and the impact they can have on your organization. Listen More than You Talk...

Value Conversations in Pricing

May 18, 2017
Your company has defined and built a product. Your marketing team promotes it. Your sales team is looking for and persuading buyers to become customers. Ideally, this whole process runs smoothly because you started out by listening to the market. But much of the time this isn’t the case. Often companies build products because someone thought it was a good idea. By the way, it might have been a good idea. Regardless of how you got here, now you have a product and some people are buying it....

The Business of Sports

May 18, 2017
Get a behind-the-scenes look at the business of sports when Pragmatic Marketing instructor and pricing expert Mark Stiving talks with sports business consultant Troy Kirby, who runs the Tao of Sports website and podcast. Sports fans and non-sports fans alike will find plenty of interest, including sports strategies that can be applied to concerts and other events. You can contact Troy at or

10 Content Secrets Every Marketer Needs To Know

May 15, 2017
When it comes to marketing, content is key. When SEO was first developed, all that was required was a website stuffed with keywords. Now the situation is much more sophisticated. Marketers need to be aware that duplicate content will be dropped from rankings, as will content littered with spelling and grammar mistakes. Plus, search engine crawlers now check for what is known as a bounce rate. This means that when a visitor clicks on another search result after visiting your site, your rankings...
Preparing for Battle: Establishing an Effective Competitive Analysis Program
February 15, 2017

Are your sales people ready for battle? Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back? Learn how to establish an effective competitive analysis program in this webinar.

Rethinking Leadership in a World of Change
March 9, 2017

The pace of change in the technology industry has never been faster. Those behaviors long talked about as the secret to good leadership are simply not enough anymore. So what else do today’s leaders need to succeed in a world of rapid change?

Box of the Month
Stakeholder Communications
March 1, 2017

Join us each month as we dig deep into a different box of the Pragmatic Marketing Framework to provide you easy access to tools, tips and best practices.