Thoughts on product management and product marketing...

10 Content Secrets Every Marketer Needs To Know

May 15, 2017
When it comes to marketing, content is key. When SEO was first developed, all that was required was a website stuffed with keywords. Now the situation is much more sophisticated. Marketers need to be aware that duplicate content will be dropped from rankings, as will content littered with spelling and grammar mistakes. Plus, search engine crawlers now check for what is known as a bounce rate. This means that when a visitor clicks on another search result after visiting your site, your rankings...

Pricing and Customer Values

May 11, 2017
How important is finding the right price for your product? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses pricing your products, changing prices and customer values with Alan Albert, founder and president of MarketFit. Spoiler alert: Pricing does not fit a one-size-fits-all model.  Learn more about MarketFit at www.marketfit.com and connect with Alan on LinkedIn at https://www.linkedin.com/in/alanalbert.

Should You Lower Your Price?

May 11, 2017
My first instinct is that you should not lower your price. Many companies want to lower price thinking they can win more market share. Rarely does this work out well. If you lower your price to win share, what will your competitor do? Probably lower price too. In the end, you won’t gain market share. Instead, you’ll simply reduce profits for both you and your competitor. Yet, sometimes it makes sense to lower price. When your competitor lowers their price you probably need to...

Can Price Be a Distinctive Competency?

May 4, 2017
A distinctive competency is something you are really good at and your competition isn’t. Think of this as a unique core competency that you have in the marketplace. It is possible to have more than one distinctive competency, but in my conversations with companies, it’s more common that companies haven’t found or created a distinctive competency. Distinctive competencies are rarely features. Product features are often copied quickly, but distinctive competencies persist for a long time. With...
Webinars
Preparing for Battle: Establishing an Effective Competitive Analysis Program
February 15, 2017

Are your sales people ready for battle? Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back? Learn how to establish an effective competitive analysis program in this webinar.

Podcasts
Rethinking Leadership in a World of Change
March 9, 2017

The pace of change in the technology industry has never been faster. Those behaviors long talked about as the secret to good leadership are simply not enough anymore. So what else do today’s leaders need to succeed in a world of rapid change?

Box of the Month
Stakeholder Communications
March 1, 2017

Join us each month as we dig deep into a different box of the Pragmatic Marketing Framework to provide you easy access to tools, tips and best practices.