Thoughts on product management and product marketing...

Getting Executive Buy-In

Mar 14, 2017
Product people are expected to overcome plenty of challenges to successfully build products that solve customer needs. But what happens when the main challenge isn’t building the product, it’s dealing with your CEO? Join Paul Young, vice president of product for Pragmatic Marketing, and Mike Belsito, co-founder of Product Collective, on March 22 at 1 p.m. EDT, as they discuss: • What the relationship looks like between product teams that thrive and their executive teams •...

Rethinking Leadership in a World of Change

Mar 9, 2017
The pace of change in the technology industry has never been faster. Those behaviors long talked about as the secret to good leadership are simply not enough anymore. So what else do today’s leaders need to succeed in a world of rapid change? To shed some light on the topic, we invited Art Petty, world-renowned thought leader, speaker and author, and longtime friend of Pragmatic Marketing, to this episode of Pragmatic Live. Listen now as he talks about the seven critical skills required...

When You Should Use Cost-Plus Pricing

Mar 8, 2017
So many companies use cost-plus pricing. I’d venture to say that almost all hardware companies and services companies with hard direct costs use some form of cost-plus pricing. Yet, pricing people know this is wrong. It leaves money on the table. In the majority of situations, cost-plus pricing makes no sense. Imagine you build a product for $10 and want a 50 percent margin. That means you price at $20. What if your market would pay you $50? Shouldn’t you get that? What if your...

Using Win/Loss for Competitive Analysis

Mar 7, 2017
Product teams are always looking to learn how their products shake out in comparison with the competition. Competitive analysis is invaluable when it comes to dominating the market. Skipping this important step can lead to inferior products, a longer sales cycle, lost revenue and a deer-in-headlights approach about where to invest time and money moving forward. But where should you start? In a recent Pragmatic Marketing webinar, Steve Piper, co-founder and CEO of CyberEdge Group, shared his...
Webinars
Preparing for Battle: Establishing an Effective Competitive Analysis Program
February 15, 2017

Are your sales people ready for battle? Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back? Learn how to establish an effective competitive analysis program in this webinar.

Podcasts
Rethinking Leadership in a World of Change
March 9, 2017

The pace of change in the technology industry has never been faster. Those behaviors long talked about as the secret to good leadership are simply not enough anymore. So what else do today’s leaders need to succeed in a world of rapid change?

Box of the Month
Stakeholder Communications
March 1, 2017

Join us each month as we dig deep into a different box of the Pragmatic Marketing Framework to provide you easy access to tools, tips and best practices.