Thoughts on product management and product marketing...

Pragmatic Marketing

Recent Blog Posts By Pragmatic Marketing

A Peek Behind the Pragmatic Curtain: Eating Our Own Dog Food

Mar 23, 2017
So how does the company that taught the world what it means to be market-driven put it to work in their own company? In this podcast, Pragmatic Marketing instructor Mark Stiving interviews our own VP of Marketing, Rebecca Kalogeris, on how they’ve implemented the Pragmatic Marketing concepts over the years and what they’ve learned from their successes (and failures) along the way. Listen now. Find this interesting and want to hear more about how we practice what we preach at...

Reaching Key Decision Makers to Accelerate Revenue

Mar 16, 2017
In this week’s podcast, Rod Griffith, president of B2B marketing firm Market Reach, shares his tips, tools (and personal war stories) for reaching and resonating with c-suite buyers. Learn how he got Steve Jobs attention and what you can do to reach the true decision makers for your products. Listen now! Got an idea or a topic for a future podcast? Send your ideas to experts@pragmaticmarketing.com.

Getting Executive Buy-In

Mar 14, 2017
Product people are expected to overcome plenty of challenges to successfully build products that solve customer needs. But what happens when the main challenge isn’t building the product, it’s dealing with your CEO? Join Paul Young, vice president of product for Pragmatic Marketing, and Mike Belsito, co-founder of Product Collective, on March 22 at 1 p.m. EDT, as they discuss: • What the relationship looks like between product teams that thrive and their executive teams •...