Thoughts on product management and product marketing...

Pragmatic Marketing

Recent Blog Posts By Pragmatic Marketing

Eating Our Own Dog Food, Part II

May 25, 2017
Pragmatic Marketing instructor Mark Stiving and our own VP of marketing, Rebecca Kalogeris, pick up where they left off in a previous episode, continuing their discussion about how they’ve implemented Pragmatic Marketing concepts over the years. They’ll highlight additional boxes from the framework and what they’ve learned from their successes (and failures) along the way.

How Personas Can Help in Product Development

May 24, 2017
In a recent Pragmatic Marketing webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People Can Help Articulate Your Product’s Vision. One of the points he covered is the importance of personas for creating your product, gaining engagement among your team, and adequately solving your customers’ problems. So let’s delve into how to create personas and the impact they can have on your organization. Listen More than You Talk...

The Business of Sports

May 18, 2017
Get a behind-the-scenes look at the business of sports when Pragmatic Marketing instructor and pricing expert Mark Stiving talks with sports business consultant Troy Kirby, who runs the Tao of Sports website and podcast. Sports fans and non-sports fans alike will find plenty of interest, including sports strategies that can be applied to concerts and other events. You can contact Troy at or