Attack of the CABs!

Oct 25, 2016
By Rob Jensen Most executive engagement programs go extremely well, deliver outstanding results, and leave host companies—and more importantly, customer advisory board (CAB) members themselves—pleased with the value of their participation. But although proactive preparation, communication and internal reviews mitigate most potential issues, unplanned problems may still arise. Here are a few scenarios we’ve encountered at Ignite Advisory Group and the guidance we provided to fix them. ...

Taking Event Support from Sales Tactic to Product Strategy

Oct 24, 2016
Events. It’s natural to dread them. As a product manager, you may view events as largely tactical and time-consuming endeavors. Beyond that, you may loathe being stuck in a trade show booth taking on a sales role that’s not entirely comfortable for you. But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. Rethinking the Role...

Why You Should Become a Thought Leader—ASAP!

Jul 5, 2016
There’s no doubt about it: There is power in being a recognized industry thought leader. In the world of product management and marketing, that renown comes with increased opportunities for you personally and for your company’s brand and products. In a recent Pragmatic Marketing webinar, Jim Semick, founder of ProductPlan product roadmap software, provided tips on why, as a product management or marketing professional, you should strive to become a thought leader. How Thought Leaders Deliver...

On Being a Pragmatic Marketing Instructor [Podcast]

Jun 16, 2016
Join Pragmatic Marketing instructors Mark Stiving, Stacey Weber and Paul Young as they share their experiences and discuss the career paths they followed that led them to become instructors. Find out what makes them passionate about teaching, and the joy they experience when they have an impact on businesses and the lives of their students. Mark, Stacey and Paul also reminisce about some of their favorite travel memories and describe what it’s like to be on the road constantly. As they share...

How Product Managers Can Become Thought Leaders

Jun 15, 2016
Are you simply managing features, or are you leading the vision for your product? Join our June 21 webinar at 1 p.m. EDT when we explore how product managers can become internal product advocates and external thought leaders in the market. Learn: How to engage with stakeholders to generate excitement about your product vision How to communicate information about your product in a way that others find useful Tips for establishing credibility and influence when speaking externally about...

On Being a Pragmatic Marketing Instructor

May 6, 2016
This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing, and accepted a new role as Vice President of Products.  It’s a rare occasion that the stars align and you’re able to do work you love for a company you love with a team you love – but that’s exactly how I describe working at Pragmatic.  If you haven’t experienced that feeling, I sincerely hope that you will, and I’d like to share some thoughts on the best job...

Agile: Don’t Sell It, Demonstrate It

Mar 9, 2016
By Robert Boyd Some people believe it’s possible to sell anything to anybody, but you can’t sell behavior and you shouldn’t try to sell agile. Both must be learned and internalized. This is not to say you can’t persuade your C-levels of the merits of agile, but selling alone won’t be enough. Instead, consider substituting “demonstrate” for “sell.” Executive interest in agile will rest on results and outcomes, not theories. To put it another way, if the business needs to dig a hole, talking...

Break the Biggest Taboo in Product Management

Feb 26, 2016
By Michel Roth In this article, I will discuss how you can—and should—break one of the biggest taboos in product management. What’s the big taboo, you ask? It’s customers. More specifically, not listening to your customers. Now don’t start canceling those customer meetings yet; hear me out. You need to know why or you’ll become the most unpopular product manager in the room. Amazon Is Wrong Listening to your customers to find out what you should do with your product in the future can seem...

Pragmatic Lessons from a Broken Toilet

Jan 19, 2016
One evening, my wife and I noticed that our toilet tank began to leak. Fortunately, the drops were easily caught in a small dish. Since this appeared to be nothing more than an annoyance, I figured I would fix it at my next free moment. My wife disagreed and suggested that we call a plumber to take a look. As with many of my assumptions regarding home repairs, I was wrong.  Two nights later, my wife woke me up around 3 a.m. to ask if I heard running water. I told her she must be dreaming...

Product Launch 30 Day Plan – Week 3

Sep 1, 2015
In Week 3 of the Product Launch 30 Day Plan you have enough information to assemble the team to finish the launch planning process. A launch team needs a broad perspective of your organization and of the market. For that reason you need a cross functional team (CFT). Follow the links to Week 1 and Week 2 before continuing with Week 3. Organize the Launch CFT The purpose of a Cross-Functional Team is to provide the insight and expertise of many people. Insight and expertise that makes launch...

Product Launch 30 Day Plan – Week 3

Sep 1, 2015
In Week 3 of the Product Launch 30 Day Plan you have enough information to assemble the team to finish the launch planning process. A launch team needs a broad perspective of your organization and of the market. For that reason you need a cross functional team (CFT). Follow the links to Week 1 and Week 2 before continuing with Week 3. Organize the Launch CFT The purpose of a Cross-Functional Team is to provide the insight and expertise of many people. Insight and expertise that makes...

Product Launch 30 Day Plan – Week 2

Jul 29, 2015
In Week 1 of the Product Launch 30 Day Plan the focus was on the most basic product launch information. In Week 2 you will gather more information, assess your organization’s strengths/weaknesses, and organize a cross functional launch team. After Week 1 you have the following completed: Defined product launch goals Established product launch priority Refined target market segments Chosen product launch strategies to support the launch goals I suggest you complete the these deliverables...