A Competition-Minded Roadmap

Sep 19, 2016
Imagine this scenario: You’re responsible for the vision and execution of product development at your company. You’ve presented your product roadmap, received buy-in from the CEO and executive team, and from the software developers and product managers who report to you. You feel confident about the plan and envision the impact it will have on the company when your product goals are achieved. Then, first thing Monday you get an email forwarded by your CEO that was from the chairman of the...

The Rise of Agile

Sep 7, 2016
By Kirsten Butzow, Pragmatic Marketing Instructor  To ensure continued business success, you know your products need to evolve. And that requires innovation.  Kirsten Butzow, who has 20 years of experience in leading technology companies like Fujitsu, Pearson and Blackboard, recently delved into three trends that are driving product innovation. Through our understanding of these trends—agile development, data-driven decisions, and the emergence of design—we can harness the power of...

Better Metrics for New Products

Mar 29, 2016
With so many new analytics tools available, it’s common to have a firehose of data and metrics available soon after your product launches. But the real challenge is determining which few metrics to focus on, and the sooner the better. By defining the right metrics early in the validation and development cycle, well before your product reaches customers, you can get better insight to guide your product decisions and your roadmap. To set the right metrics and product goals early, you’ll need to...

Agile: Don’t Sell It, Demonstrate It

Mar 9, 2016
By Robert Boyd Some people believe it’s possible to sell anything to anybody, but you can’t sell behavior and you shouldn’t try to sell agile. Both must be learned and internalized. This is not to say you can’t persuade your C-levels of the merits of agile, but selling alone won’t be enough. Instead, consider substituting “demonstrate” for “sell.” Executive interest in agile will rest on results and outcomes, not theories. To put it another way, if the business needs to dig a hole, talking...

Read about the Power and Beauty of Design in the new Pragmatic Marketer

Aug 26, 2015
Chances are you’ve downloaded an updated user interface for your phone or bought a super-cool piece of software that promises amazing functionality. There’s just one problem: The interface isn’t intuitive and you can’t figure out how to use it. Adding to your frustration level: You can’t find any directions. And if there are any, they read like a soulless robot wrote them. Lackluster user experiences (UX) like these illustrate why a product’s UX can be a key differentiator in winning the hearts...

Market Madness–Road to the Final Framework

Mar 5, 2015
Ever wonder what would happen if we pitted the boxes of the Pragmatic Marketing Framework against each other March-Madness style? Well, you’re about to find out in this month’s 36 box showdown*! We seated the brackets based on survey data from more than 1300 product management and marketing professionals. The higher the seed, the more people who said that this activity was one of their core responsibilities. But seeding isn’t everything. The winner of each head-to-head matchup will be...

The Problem with Building Products in an Agile World

May 28, 2014
Agile is a helpful methodology to build products faster, but also suffers from some major issues that can catch teams and wreck projects. Learn what to look out for and how to prevent issues before they start.

Who Owns Design?

May 28, 2014
One of the most frequent questions I receive is “Who owns Design?”  Should the designers report to the Development or Engineering team, should they report to Product Management, or perhaps Marketing?  Or, should Design be its own group?  The answer might surprise you. Before we can define where Design belongs in an organization, we must first define “Design.”  There have been dozens of books written on this topic and the debate will continue to rage...

Living with Technical Debt

Jan 4, 2013
A good synopsis of what technical debt means and what the debt could encompass from architecture to security. While the conclusion is a little light, the overview is good.   Managing Technical Debt from spullara

How Are You Addressing Changes to Development Methodologies?

Oct 17, 2012
In a recent State of Agile Survey from VersionOne, 80% of respondents said they are using Agile development practices. However, even companies that use Agile aren’t using it for all projects, with 60% saying that only half or less of their company’s projects are Agile. Those numbers demonstrate that companies have evolved from the days when development groups used single development methodologies like Agile or Waterfall to build products. “The companies we teach are telling us they now use...

ProductCamp DC: Manage Your Career Roadmap!

May 5, 2012
Thanks to all for the wonderful discussion! Define Your Career Roadmap View more presentations from Jon Gatrell

Brief History of Agile Movement « Technology Trend Analysis

Mar 26, 2012
In February this year agile movement completes 11 years of existence. I am sure you are either using some form of agile methodology or examining the possibility of using them. But, are you aware of how the agile movement happened? Did it happen by chance or was it inevitable? Do you know what influenced the agile manifesto? Who the authors are? What are their backgrounds and what do they do now? How was the name “Agile” selected? Read more in the Brief History of Agile Movement « Technology...